What is

Pay Per Click

As Digital marketing entails a lot of interconnected processes in it, Pay Per Click Advertising is just one of the elements of it, just like other elements SEO, SEM, etc., without which your marketing online would be incomplete. Every business needs a space to advertise. While the internet is being used by one and all to search the everyday requisites, it gives a good platform to the advertisers to bring out their product to their customers. PC does just that. It saves you the huge cost that would otherwise be spent on the traditional forms of advertising, like hoarding, banners, television, radio, leaflet, brochure, etc.


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Training Course:

  • An Introduction to Pay Per Click Marketing
  • Preparing for Google Ad Campaign
  • Understanding of New Google Ad
  • Techniques to Set Up an Google Ad Account
  • An overview of Google ad and Bong Ad
  • Learn to Set Up a Bing ad Account
  • Regional and niche market targeting
  • Successful PPC Bidding Strategies
  • Keyword Research and Ad Copy Creation for PPC Campaigns
  • Understanding PPC Campaign conversion & ROI measurement
  • Learning click fraud & anti-competitive practices
  • Monitoring and tweaking your pages
  • Guide to use PPC tools and software